Client: LaborCrypto™
Cryptocurrency
Decentralized ICO
BUSINESS MODEL
Business-2-Consumer
CLIENT PERIOD
February 2018 - Present
DELIVERABLES
ICO / Cryptocurrency Branding and Copywriting.
LaborCrypto™ is a light touch administrator in a people-powered freelance work ecosystem. Its algorithms match users with each other to hire and promote freelance work. The platform’s form of payment, the LBR token, is an ERC20-compatible decentralized cryptocurrency.
LaborCrypto™ approached SME.Consulting for our renowned niche-branding
service and high performance digital growth experience. Their goal was to achieve their
Initial Coin Offering (ICO) target. LaborCrypto™ needed branding from the idea
conception as well as ICO material- from pre-announcement, to pre-launch and launch.
Project Outcome
SME.Consulting created the concept and entire content
for all their branding material in the following steps:
- 1. We wrote (in entirety) the LaborCrypto™ Mission, Vision, Value and Philosophy statements. These created the basis for the branding message.
- 2. We designed the LaborCrypto™ logo in multiple versions and formats as well as the Token coin and other initial branding material.
- 3. We wrote and designed (in entirety) the LaborCrypto™ ICO Pitch Deck Presentation.
- 4. We wrote the text copy and designed the ICO pre-launch landing page website (in entirety).
- 5. Following that, we wrote and designed the LaborCrypto™ full ICO White Paper (in entirety).
- 6. We also wrote and designed the LaborCrypto™ ICO One-Pager (in entirety).
- 7. We designed marketing material for pre-launch and launch placement on social media.