Ever since internet 2.0, marketers have been seeking the holy grail of
digital marketing. That is, the wizardry of mastering ALL the long-term
strategies of effective online marketing. Instead of practically
guessing, short-term growth hacks are actually the best answer.
Not many have succeeded because the trends keep changing – ALL the time! So, unless you have the budget and manpower to chase every shiny nugget, it may be more productive to keep your digital marketing strategy consistent for a set short period of time. Don’t waste time draining resources and following every un-tried-and-untrusted trend that pops up daily.
If you want consumers to clearly understand your message, trust you and choose you over your competitors, you must give them time to know you through consistent delivery of the message. We all know how difficult it is to stick to a long term marketing strategy in today’s business environment. That is the reason why we created our trademark 90-Day Online Marketing Strategy and Content Mapping Plan.
Although we agree that companies must have long term online goals, we also strongly believe that the strategies to meet those goals must be deployed in bite-sized chunks instead of attempting longer-term strategies.
It is well-documented that longer term strategies can easily be rendered useless or obsolete by internet trends and fads.
Consumers’ online behavior has greatly changed with web 2.0. What that means for small and medium-sized businesses is that having an online presence of more than just a product page, is a prerequisite. Similarly maintaining a good reputation online, although an ongoing challenge, is a necessity. Having a global business was a tough ask a decade or two back, but now, anyone can have a business that does transactions globally. That means the customer segments are wider and without an effect digital plan, it would be impossible to fully expose the business to them. To achieve this level of exposure takes consistent and constant efforts through an effective online strategy like our 90-Day Online Marketing Strategy and Content Mapping Plan.
Consumer access on digital platforms is expanding like never before and we encourage you to take advantage of them immediately. Our 90-Day Online Marketing Strategy and Content Mapping Plan is designed to keep your business effective on all the digital platforms that your demographic consumes through, thus allowing you to tap into your consumer base. Do yourself a favour and consider a shorter-term strategy to maximize your online potential!